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Made With Canola Oil logo

With all of the public discussion of "good" versus "bad" fats, consumer education is crucial. To raise consumer awareness of canola oil and foods that contain it, CanolaInfo, an information resource about canola oil, has developed a "Made with Canola Oil" logo for food manufacturers using the oil.

To get involved in the "Made With Canola Oil" program please contact CanolaInfo:

Phone: 1-866-479-0853
Email: Click to email CanolaInfo

The "Made with Canola Oil" logo will be available to food makers using canola oil through a licensing agreement with CanolaInfo. The logo signifies healthy ingredient graphic to alert consumers to food products containing good fats.

"As food makers strive to remove trans fat from their products, the use and promotion of canola oil is increasing," said Robert Hunter, assistant vice president, CanolaInfo. "Food companies that are using or have switched to canola oil often want to market this fact. The "Made With Canola Oil" logo will give them official bragging rights."

He says the logo is "a bright, clear symbol that will tell consumers they've chosen a food product with good fats." CanolaInfo will promote the logo's meaning to consumers via the media as well as to product developers and health professionals.

	Made With Canola Oil: Spec Sheet with FAQs for Industry & Licensing Details
	Canola Oil Health Claim
	Dietary Fat Chart and Nutritional Analysis of Canola Oil
	Cooking with Canola Oil
	Information for Food Manufacturers

In October 2006, the U.S. Food and Drug Administration authorized a qualified health claim1 for canola oil due to its ability to reduce the risk of coronary heart disease. Canola oil has the lowest amount (7%) of saturated fat of any common culinary oil and zero trans fat and cholesterol. It is also a good source of vitamin E.

Given this healthy profile, canola oil is a natural replacement for partially hydrogenated oils, which are the primary source of trans fat in North America. High-oleic or high-stability canola oil – with a minimum of 65% oleic acid – is particularly well suited to the food service industry as it also offers functional characteristics that allow for extended fry life (300+ fryings*), higher heat tolerance and cost efficiencies.

The "Made with Canola Oil" logo will be available to food makers using canola oil through a complimentary licensing agreement with CanolaInfo. For information about licensing, go to www.canolainfo.org.

F.A.Q. for Industry: New "Made With Canola Oil" Logo Denotes Zero Trans, Low Saturated Fat Products

What's driving the new "made with canola oil" logo?
Fat is no longer a bad word as long as it's a good fat! Unsaturated fats are good fats. Health experts now recommend a diet that includes good fats in moderation. But how's a confused consumer supposed to know what to choose? The new "made with canola oil" logo on food products will make it clear. It's an unforgettable image that stands for a healthy, trans-free oil that is also low in saturated fat.

Why use canola oil?
Because it's a healthy choice for your business. Canola oil is largely comprised of monounsaturated fat with the lowest amount (7%) of saturated fat of any common culinary oil. It received a qualified health claim from the U.S. Food and Drug Administration on its ability to reduce the risk of coronary heart disease due to its unsaturated fat content.1 Canola oil has no trans fat or cholesterol. It is also a good source of vitamin E.

How does a food product qualify to use the new logo?
To use the "made with canola oil" logo, a product must meet the following criteria:

The oil used in it must be 100 percent pure canola oil, not a blend.
The product must be low in saturated fat (1 g or less per serving in the U.S.; 2 g or less of saturated and trans fats combined per serving in Canada).
The product must contain zero grams (less than 0.5 g in the U.S. or 0.2 g in Canada) of trans fat per serving.

How much does it cost to license the logo?
There's an annual fee of $250. But if you're a member of the Canola Council of Canada (www.canola-council.org), it's free. You can become an Affiliate Member of the Council for an annual fee of $267.50. There's an online logo licensing form at www.canolainfo.org.

How will consumers recognize the new logo?
CanolaInfo is implementing a major promotional campaign with the media and influencer groups so they can spread the word to consumers about the new canola oil logo. Consumers are already aware of canola oil. Now they'll know what products are made with it.