|
|
|
 |
|
Story Posted: August 16, 2007
CanolaInfo Cooks with Celebrity Chef Ming Tsai
Source: CanolaInfo, Category: Food
Industry, Media Release
CHICAGO, IL - Ming Tsai, restaurateur and television
food show star, will be an official spokesperson for CanolaInfo through
the end of January 2008 with certain material usage rights through March.
He will highlight the benefits of his preferred cooking oil - canola
- in print, radio, television, online and live appearances in the United
States and Canada.
"Canola oil has the lowest amount of saturated
fat of any common culinary oil and zero trans fat and cholesterol,"
Tsai says. "I prefer it not only for health reasons but because
of its clean, neutral taste. It doesn't interfere with food, allowing
spices, herbs and flavors in dishes to shine." Consistent with
Tsai's famed cuisine, the promotional campaign will have an Asian fusion
("East meets West") theme.
It will include photography and videography; U.S.
radio and satellite media tours and other media outreach; a live cooking
demonstration on September 30 at the American Dietetic Association (ADA)
meeting in Philadelphia, Penn.; promotional materials; advertisements
in trade magazines, and appearances on the CanolaInfo (www.canolainfo.org)
and Canola Council of Canada (www.canola-council.org) web sites. Photos
and videos of Tsai along with some of his recipes will soon debut at
CanolaInfo.org. As a spin-off from his public television show and cookbook
Simply Ming, Tsai will feature three "master recipes" containing
canola oil as a base for several food applications. These recipes will
be demonstrated in online videos and at the ADA event.
"Canola oil is extremely versatile," Tsai
notes. "Its light texture and high heat tolerance make it an ideal
kitchen staple. Canola oil can be used for stir-frying, sauteing, baking
and deep-frying as well as in marinades, salad dressings and sauces."
Tsai is co-owner of Blue Ginger restaurant in Wellesley,
Mass., which has received countless awards since opening in 1998. The
same year, he won an Emmy Award as host of "East Meets West with
Ming Tsai" on the Food Network. Tsai is currently the host and
executive producer of the award-winning cooking show, "Simply Ming,"
premiering its fifth season this October. Classic episodes of "East
Meets West with Ming Tsai" and "Ming's Quest" can be
seen on the Fine Living Network. He is author of three cookbooks: Blue
Ginger: East Meets West Cooking with Ming Tsai, Simply Ming, and Ming's
Master Recipes. More information about Tsai is at www.ming.com.
< Back to Latest Canola News |
