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Story Posted: March 03, 2008

Omega 3 Explodes on to U.S. Food and Beverage Scene as a Highly Desirable Food Additive: New Report

Source: Soyatech (Business Wire), Category: Health & Nutrition

This report is focused on the chemical omega-3. The last two years has seen omega-3 explode on the food and beverage scene as a highly desirable food additive. The health benefits associated with these fatty acids have the potential to reach a wider demographic than other additives.

Analysis and insights include: Who is buying omega-3 foods and beverages? Which omega-3 products are most popular? Which food categories are seeing the most omega-3 product introductions? What other additives are on the market and how do they compare? What are the perceived health benefits of omega-3? In what ways are current marketing messages falling short?

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