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Story Posted: 2011-05-06
Talking the Talk for Heart Health
Source: www.heart.org, Category:
Health & Nutrition
From July 2010 to July 2011, CanolaInfo has a partnership with the American Heart Association (AHA) on radio public service announcements (PSAs) and web pages about choosing the right types of fat in the diet. The latest PSAs aired in February for American Heart Month, reaching about 140 million people with nearly 68,000 broadcasts. The value of this airtime is roughly $2.4 million. CanolaInfo’s logo with a hyperlink to its website is on all AHA "Face the Fats" pages. From August 2010 to April 2011, these pages have received an average of 77,000 views, 61,000 visits and 57,000 unique visitors per month.
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