Choose Your Own Adventure...with Canola Oil

Dalmia Continental, makers of Hudson Canola Oil, is taking its marketing to a new level, according to Business 2 Community. In order to engage younger, health-conscious Indian consumers, the company created a light-hearted YouTube campaign that allows the viewer to choose what the actor does in the kitchen. The interactive video consists of 13 looped segments that follow a young man on a mission to make dinner for his wife, with the user determining the end result and ultimately if dinner is served! Canola oil, of course, is always an ingredient for success.