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Story Posted: 2012-02-10

Better Fats Sisters and CanolaInfo on U.S. Airwaves

Source: CanolaInfo, Category: Health & Nutrition

CanolaInfo continued its sponsorship of an American Heart Association (AHA) radio Public Service Announcement (PSA) about good versus bad fats, using canola oil as a healthy example. AHA’s animated Better Fats Sisters hit U.S. radio airwaves last November during National Diabetes Month. As of January, the PSA was broadcast over 31,000 times on 414 stations, reaching about 41 million listeners. It will air again this month during American Heart Month, in March for National Nutrition Month and in June. CanolaInfo’s logo appears on all AHA "Face the Fats" web pages, which received 71,000 unique visitors and 111,000 page views from July 2011 to January 2012. AHA social media impressions about the Face the Fats and CanolaInfo campaigns generated an additional 288,000 impressions.


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