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Story Posted: 2012-06-01
Driving Street Eats Home with U.S. Media
Source: CanolaInfo, Category:
Media Coverage
CanolaInfo’s “Street Eats Recipe Collection” campaign kicked off on May 1 with Josh Henderson, chef/owner of Skillet Street Food in Seattle. He participated in a national U.S. radio media tour with 18 stations promoting CanolaInfo’s recipes and discussing the food truck trend, reaching nearly 31 million listeners. On May 16, Henderson woke up America again with a satellite media tour with 25 television and four radio stations, showcasing his Cheddar-Parmesan Poutine, reaching nearly 5 million viewers to date. Print and online media placements have accounted for an additional 152 million impressions with other broadcast media outreach garnering millions more. The entire Street Eats campaign has earned a total of 240 million consumer impressions and keeps growing! To check out the recipe collection, visit CanolaInfo.org.
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