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Story Posted: 2012-06-15
McArthur Returns to India to Promote Canola Oil
Source: Canola Council, Category:
Media Coverage, Events
Cory McArthur of the Canola Council of Canada visited India this month to meet with key players in the Indian food service and manufacturing industries. He met with several journalists from consumer and trade publications. As reported by Press Trust, sautéing and pan-frying have increased in popularity in India, while boiling and deep-frying have declined. At the same time, health has overtaken taste when selecting cooking oil. “This shift in cooking methods gives consumers more reason to add heart-healthy canola oil to their pantry as it is ideal for sautéing and pan-frying foods,” said Cory McArthur, vice president of market development at the Canola Council of Canada. “Moreover, Indian consumers are becoming more health conscious and canola oil fits their perception of a healthy cooking oil.”
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