CanolaInfo Launches Cook Once, Eat Twice Consumer Campaign
The culinary versatility of canola oil is the theme of CanolaInfo’s Cook Once, Eat Twice consumer campaign. The traditional and social media initiative shares simple recipes that provide multiple meals, enticing the casual user to turn more frequently to canola oil. Part one of the two phase campaign launched in early September, coinciding with consumers shifting to a busy fall/back to school routine. A multi-media release highlighted canola oil attributes, recipes and tips from registered dietitian and CanolaInfo spokesperson Deanna Segrave-Daly, pictured above. Segrave-Daly also hosted a Facebook Live session for her followers, many of whom are busy moms looking for easy and healthy meal tips. Content is also being shared on CanolaInfo’s social and website pages.