CanolaInfo Offers Disease-Preventing Recipes
In December, CanolaInfo launched its "Hearty and Healthy Winter Recipe Collection" by CanolaInfo spokeswoman and nationally recognized nutrition expert, Keri Glassman, M.S., R.D., C.D.N. Each recipe contains nutrient-rich ingredients, including canola oil, that have been shown to help prevent disease when part of a healthy lifestyle. The media campaign had a soft launch last June in New York City where Glassman hosted a dinner with editors from national magazines, such as Every Day with Rachael Ray, Prevention and All You. On Dec. 1, she participated in a radio media tour with 18 stations across the U.S. in leading markets from Los Angeles to Boston. A nationally distributed press release appeared on major news websites like Yahoo! Politics and Reuters as well as in daily newspapers like the San Diego Union-Tribune, reaching nearly 82 million consumers.