The 12 Days of Delicious
CanolaInfo’s holiday recipe campaign is now underway! Inspired by the well-known song “The 12 Days of Christmas,” the collection features a dozen delightful treats such as Mini Pear-Ginger Cheesecakes (A Partridge in a Pear Cheesecake ) and Pineapple Upside Down Cake (Five Pineapple Rings), matching a dessert to each line in the song. A radio segment about the campaign will air on popular music stations in December and a multimedia news story showcasing the collection is already on more than 250 websites with a potential audience of 22 million visitors per day. Registered dietitian Manual Villacorta also brought a similar message to Hispanic audiences, discussing Latin holiday desserts that use canola oil with nine Spanish-language radio stations in major markets across the country.