Go Fish with Canola Oil and Carla Hall
You no longer have to go fishing for easy, tasty seafood recipes. Carla Hall, All-Stars Fan Favorite on Season 8 of the TV show, "Top Chef," partnered with CanolaInfo to create a "Go Fish with Canola Oil" recipe and video collection. She shows how "ticky-boo" it is to select and prepare fish. The campaign launched May 4 with a multimedia news release that has already resulted in 250 stories and nearly 250 million consumer impressions. Yahoo! in the U.S., Canada, U.K. and Ireland were among many that bit on CanolaInfos fish hook.