What is Canola?
CanolaInfo’s newest media campaign, “What is Canola?” kicked off in the United States this week. The online, print and broadcast outreach effort aims to help consumers understand why canola oil is regarded as heart-healthy and versatile as well as to clarify misconceptions about its origins. "Canola is often confused with rapeseed, but the two crops and their oils are distinctly different both compositionally and nutritionally," explains Minnesota canola grower Rob Rynning. Medical and nutrition experts also weigh in on the health benefits of canola oil. More than 160 online news outlets posted the news release and a syndicated story about the campaign generated more than 2,000 articles in all 50 states.